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From The Desk Of Marketing Mastery

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The Nirvana Fallacy: How to Turn it into a Marketing Advantage

From The Desk Of Marketing Mastery

As the great French writer Voltaire once said, perfect is the enemy of good. And yet, we still strive for perfection all the time. From self improvement to job hunting and even to dating, seeking perfection is deeply ingrained in human desire and behavior. People tend to have unrealistic expectations of existing things. We compare them to unrealistic, perfect counterparts. It's called the Nirvana fallacy. Not after the band, of course, but after the Buddhist term for perfection. In 1969, economist Harold Demsetz was disenchanted by government policy makers always presenting choices between ideal scenarios and existing arrangements. He described it as "nirvana approach." It's the same in any other part of life. You look at your newly designed landing page, and it's good—but you want it to be perfect, even if it's driving good conversions. In marketing, your audience often approaches products with the same Nirvana mindset. Yes, your product is good. But it's not perfect. And even if you present it as such, you can't outcompete whatever ideal a customer may have in their head. So how do you overcome and even leverage the Nirvana mindset? Three ways you can leverage the Nirvana fallacy in your marketing 1) Go the "close to perfection" route Can you please a perfectionist? Not really. Nor can you convince them your product is perfect—they will always compare it to something unrealistic. But you can challenge their Nirvana bias by taking the "nothing is perfect but your product is darn close" route. Take a perfect scenario that no product can achieve, and position yourself as getting close. 2) Shift the "perfection" focus What if your audience can achieve perfection, but is seeking it in the wrong place? You can divert their focus from searching for the ideal solution to providing a different solution that solves the same problem. 3) Showcase incremental improvements Remember the Voltaire quote we mentioned earlier? The Nirvana fallacy prevents us from evaluating the final product because we tend to look for perfection. The solution is to show continuous, incremental improvements rather than the end result. The end result will never be good enough. But everybody loves being a part of the journey.

Thank you for taking the time to read this insight. Marketing Mastery

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From The Desk Of Marketing Mastery

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Yours Truly
Kamal

newsletter dated 12-05-37

  :) FataafatDiscountsDhamaal :)

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Yu YUREKA Mobiles Reviews

Yureka is a budget Android smartphone. It is essentially a Coolpad F2 4G with the YU branding and running Cyanogen OS 11. It is one of the cheapest dual-SIM 4G Android smartphones available in India right now but at the same time has some pretty impressive specifications. So with a low price tag, good specifications, and Cyanogen taking care of the software, the whole thing seems too good to be true.

 

 

    Yureka is a dual-SIM device that runs Android 4.4 KitKat based on Cyanogen OS 11
    The device has a 5.5-inch LCD capacitive touch screen with a resolution of 267 PPI
    It comes with a 13MP rear camera with LED flash and a 5MP front camera
    The phone is powered by a 1.5GHz octa-core Qualcomm Snapdragon processor and 2GB RAM

    It has 16GB internal storage which can be expanded up to 32GB via microSD card
    Connectivity options include 4G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and microUSB 2.0
    The device is powered by a Li-Po 2500mAh battery

     The features of the Yu Yureka are as follows

    5.5 Inch IPS display with a resolution of 1280 x 720 pixels, pixel density of 267PPI
    Gorilla Glass 3 protection for the display
    16GB Internal storage for apps and user data
    MicroSD card slot supports cards upto 32GB
    5 Megapixel Front facing camera for video calls and selfies
    CyanogenMod OS 11, a custom version of Android 4.4 Kitkat
    Dual SIM support- Micro SIM + Micro SIM
    Removable 2500mAh battery

For more details visit: http://www.androidmobilephones.co.in/